Marketing is the process of interesting potential customers and clients in your products and/or services. The key word in this marketing definition is “process”; marketing involves researching, promoting, selling, and distributing your products or services. It’s a huge topic, which is why there are tomes written on marketing, and why you can take a four-year marketing degree. But essentially marketing involves everything you do to get your potential customers and your product or service together. When you’re putting together a marketing program for your business, concentrate on the marketing basics, the four key components of any marketing plan is product and services, promotion, distribution, and pricing. The name of the game in marketing is attracting and retaining a growing base of satisfied customers. Creating and implementing a marketing plan will keep your marketing efforts focused and increase your marketing success.